Tattoo Growth Lab

Tattoo Growth Lab

The no-BS newsletter for tattoo artists who want more clients and a real business.

Featured

How to Get More Google Reviews as a Tattoo Artist

Mar 31, 2026

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5 min read

How to Get More Google Reviews as a Tattoo Artist

Every day, over 23,000 people search Google for "tattoo shop near me." Most of them will pick someone from the first few results. And one of the biggest things that determines who shows up there is Google reviews.Not your Instagram. Not your website. Reviews.If you're not actively getting them, you're leaving bookings on the table every single week.

Matt Pyle
Matt Pyle
85% of tattoo artists get this wrong

Mar 27, 2026

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4 min read

85% of tattoo artists get this wrong

I audited over 100 tattoo artist profiles this week. The results were worse than I expected.

Matt Pyle
Matt Pyle
The Easiest Thing You're Not Doing to Get More Clients

Mar 9, 2026

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12 min read

The Easiest Thing You're Not Doing to Get More Clients

This one thing can skyrocket your Google visibility

Matt Pyle
Matt Pyle

Articles

🖤 Instagram is like a toxic ex

May 29, 2026

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3 min read

🖤 Instagram is like a toxic ex

Go quiet for two weeks and it completely freezes you out. Here is how we stop chasing it.

Matt Pyle
Matt Pyle
🖤 5-star review will get you banned

May 22, 2026

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3 min read

🖤 5-star review will get you banned

Google's 2026 update just made your current process a violation.

Matt Pyle
Matt Pyle
🖤 The 4 things your Instagram needs to say

May 15, 2026

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3 min read

🖤 The 4 things your Instagram needs to say

And why you should never say all four in the same post.

Matt Pyle
Matt Pyle
🖤 The Tattoo Isn't the Point

May 8, 2026

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3 min read

🖤 The Tattoo Isn't the Point

62% want self-expression. 34% want remembrance. Only 9% care about appearance. Are you marketing to the wrong thing?

Matt Pyle
Matt Pyle
🖤 Is AI making your job harder?

May 1, 2026

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3 min read

🖤 Is AI making your job harder?

More artists think so. Here's what's actually going on.

Matt Pyle
Matt Pyle
🖤 I audited the top 3 tattoo shops in Denver

Apr 24, 2026

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4 min read

🖤 I audited the top 3 tattoo shops in Denver

Here's exactly what they did right.

Matt Pyle
Matt Pyle
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